Karen J. Marchetti

Internet Marketing Consultant, Master Direct Marketing and SEO Copywriter, Google Adwords Qualified Search Consultant, Google Analytics Certified Consultant

Marketing Team Trainer for Digital and Direct Marketing — I’ll work with Your Team to Boost Your Digital Marketing Expertise

promo imagesKaren brings 20+ years of Internet marketing and direct mail marketing planning, testing, and creative expertise, for leaders worldwide including:

  • Qualcomm, Union Bank of California, Household Finance, and American Nurses Association.

Ms. Marchetti has taught Internet Marketing and Direct Marketing at San Diego State University, University of San Diego, UC San Diego, CSU Long Beach, and the University of San Francisco.

Her Internet marketing and direct marketing articles regularly appear in national and regional magazines, newspapers, and newsletters.

Among her accolades are: “Woman Who Means Business” in Marketing by the San Diego Business Journal, and “Direct Marketer of the Year” by the San Diego Direct Marketing Association.  She is a judge of the Direct Marketing Association’s International ECHO Awards.

Adwords Qualified Individual San Diego

  • Technology Council of Southern California
  • City and Regional Magazine Association (CRMA) conference
  • Credit Union National Association, national marketing conference
  • Direct Marketing Association of Southern California, Certificate in Direct Marketing
  • San Diego Direct Marketing Association
  • San Diego Software Industry Council
  • United States Postal Service
  • San Diego Postal Customer Council
  • San Diego Cause Conference
  • San Diego Performing Arts League, Direct Marketing seminar at the quarterly marketing workshop
  • United Jewish Federation, Direct Marketing seminar at the annual marketing workshop in San Diego

Undergraduate Lecturer, San Diego State University College of Business Administration, Internet Marketing (1 year)

Instructor, University of San Diego Direct Marketing Certificate program (6 years)

Instructor, University of California San Diego, Marketing Management Certificate program, Direct Marketing (4 years)

Instructor, California State University Long Beach, Marketing Management Certificate program, Direct Marketing (4 years)

Instructor, University of San Francisco, Masters Program, Health Care Marketing (2 years)

Marketing News, the American Marketing Association’s national monthly magazine
Bank Marketing, the Bank Marketing Association’s national monthly magazine
San Diego Business Journal
min’s b2b (minonline.com)

Judge, Direct Marketing Association’s international ECHO Awards (awards based on results)
“Direct Marketer of the Year”, San Diego Direct Marketing Association
“Woman Who Means Business” in Marketing, San Diego Business Journal

Board of Directors, Bank Marketing Association Western Chapter

Member, Board of Directors, San Diego Software Industry Council
Chairperson, Sales and Marketing Business Interest Group, San Diego Software Industries Council
Director Emeritus, San Diego Direct Marketing Association
Two-time President, San Diego Direct Marketing Association
President, San Diego American Marketing Association
President, High-Tech Marketing Alliance

 

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