Marketing Math: Key Formulas to Maximize Your Marketing Dollars

Do you really know how to calculate ROI? How about Lifetime Value? Can you explain how to calculate “marketing contribution”? Here’s a simple presentation of the key marketing math formulas, along with practical ways to calculate things like Lifetime Value.  (Discussion of the formulas appears below.) Marketing Math: Key Metrics to Maximize Marketing Dollars from [...]

Marketing Math: Key Formulas to Maximize Your Marketing Dollars2019-07-17T00:20:24+00:00

What is Good Marketing ROI (Return on Investment)?

ROI — or Return on Investment — is used to measure the rate of return that a marketing program or programs achieved for the money invested.  The simple ROI formula is:           Net Profit   /   $ Marketing Costs   Getting to the Net Profit number takes a few steps [...]

What is Good Marketing ROI (Return on Investment)?2019-07-17T00:26:50+00:00