Are You Hoping Your Website Visitors will Hunt Down Your Lead Generation Offers?

If the main purpose of your website is to create leads, is your website focused on that? Is your marketing team focused on creating leads?  Is your agency? The company president advised me, “we’ve had 2 agencies in the last 18 months . . . the first was a design firm.  They did great design, [...]

Are You Hoping Your Website Visitors will Hunt Down Your Lead Generation Offers?2019-07-17T00:22:32+00:00

Are You Smart About Spending Money to Generate Leads?

I was on a call with the principals of a small design agency, who had hired a lead generation company to handle some email business development for them. The design agency told me the lead generation company had “done a few emails” for them.  Results to date?  “We had some visits, but nothing came of [...]

Are You Smart About Spending Money to Generate Leads?2019-07-17T00:22:01+00:00

Why Your Website Offers Don’t Engage 98% of Prospects

Which is the largest group of visitors to your website?  It’s likely to be prospects — especially prospects who visit only once. Studies continue to find that over 98% of prospects to a website never leave a trace — no registration, no comments, no completion of the “contact us” form — nothing.   Why is [...]

Why Your Website Offers Don’t Engage 98% of Prospects2019-07-17T00:07:54+00:00