Mailing List Secrets to Boost Your Direct Mail Success

A San Diego company sells heart-healthy supplements on a monthly shipment plan. For their first direct mail effort, they relied on a LIST recommendation supplied by their printing broker. Unfortunately, it was the poorest list they could have selected for their particular promotion. How did their first direct mail effort do? They got ZERO response. [...]

Mailing List Secrets to Boost Your Direct Mail Success2019-07-17T00:05:24+00:00

7 Steps to Direct Mail Marketing Success

Make your next Direct Mail marketing campaign work harder for you by following these best practices:  1. Design your package to have one clear objective Decide whether you want your package to complete a sale, generate a lead, or generate retail or web traffic — and focus on one product (or service) at a time. [...]

7 Steps to Direct Mail Marketing Success2019-07-17T00:04:55+00:00

Content Will Boost Your Direct Mail Success

Have you created great Content on your website (or in the products you publish)?  Use it to boost your Direct Mail and Email Success . . . (discussion follows the slides below). Content Boosts Direct Mail Success from Karen Marchetti After choosing the most effective mailing list(s) available, the next 3 Direct Mail and Email Success [...]

Content Will Boost Your Direct Mail Success2019-07-17T01:36:50+00:00