What’s the Secret to Getting Your Email Marketing Messages Read?

If you’re relying on an e-newsletter or other promotional emails to nurture your prospects and retain your customers, do you know if those emails are being read? Interest in most e-newsletters declines fairly quickly.  It’s likely that few of your promotional emails are even being noticed.  And if you’re trying to reach the millennial audience [...]

What’s the Secret to Getting Your Email Marketing Messages Read?2019-07-17T00:15:39+00:00

6 Tests to Evaluate Your Headlines

Headlines usually determine whether your web page, direct mail, print ad or email message will be a success or not. It’s the headline that either draws the reader into the copy — or doesn’t give the reader a reason to read further. Why are some headlines less than effective — while others totally grab the [...]

6 Tests to Evaluate Your Headlines2019-07-17T00:15:02+00:00

4 Tests of Website Copy that SELLS!

How can you evaluate your copywriting?  Use our  4-Point Test  You’ve drafted your website, email, print ad, or direct mail copy using the Six Steps in the Sales Process for Effective Copywriting.  And you’ve crafted an effective headline using the 6 Tests of Effective Headlines. What about the actual words?  Here’s a 4-Point Test to evaluate your [...]

4 Tests of Website Copy that SELLS!2019-07-17T00:11:37+00:00

When to Bend the Rules of Grammar in Sales Copy

“Gee, that sales copy isn’t even grammatically correct . . .” Good copy is written the way people speak. Most of us usually speak in simple language. And usually in relatively short sentences. That type of copywriting is very easy to get through for the average reader. However . . . our speech is not [...]

When to Bend the Rules of Grammar in Sales Copy2019-07-17T00:06:43+00:00

How to Write Great Email Marketing Copy

What makes great email marketing copy?  When you prepare your next promotional email message, be sure it meets these 7 key tests: 1. Compelling Email Subject Line Create a subject line that delivers a strong reason to open or read the message.  Promise a benefit, the “what’s in it for me.”  This is a key [...]

How to Write Great Email Marketing Copy2019-07-17T01:37:44+00:00