About Karen J. Marchetti

Website SEO and Direct Marketing Copywriter, Offer and Lead Generation Strategist. Karen has generated stellar Internet Marketing and Direct Mail Marketing RESULTS for a Range of Clients, including: 1) 67% boost in online guest accounts for OKBridge.com; 2) 60% response to an online survey for Luce Forward; 3) 22% response for Union Bank; 4) Direct mail for Qualcomm that boosted sales response by 25 times; 5) Email Nurturing Series that doubled sales for LostGolfBalls.com; 6) New Email Series for Software company that boosted click-through by 3 times. Contact Karen at 760-479-0012.

How to Improve Website Conversion Like a Super-Hero

Where do you start — when you want to improve your website conversion? If You Have a Lead Generation Website, Start with Your Response Page Your response page is the page that gives the details of your Offer and includes your response form. Check your analytics:  What percentage of visits to that page result in [...]

How to Improve Website Conversion Like a Super-Hero2019-07-17T00:03:53+00:00

What’s the Secret to Getting Your Email Marketing Messages Read?

If you’re relying on an e-newsletter or other promotional emails to nurture your prospects and retain your customers, do you know if those emails are being read? Interest in most e-newsletters declines fairly quickly.  It’s likely that few of your promotional emails are even being noticed.  And if you’re trying to reach the millennial audience [...]

What’s the Secret to Getting Your Email Marketing Messages Read?2019-07-17T00:15:39+00:00

6 Tests to Evaluate Your Headlines

Headlines usually determine whether your web page, direct mail, print ad or email message will be a success or not. It’s the headline that either draws the reader into the copy — or doesn’t give the reader a reason to read further. Why are some headlines less than effective — while others totally grab the [...]

6 Tests to Evaluate Your Headlines2019-07-17T00:15:02+00:00

4 Tests of Website Copy that SELLS!

How can you evaluate your copywriting?  Use our  4-Point Test  You’ve drafted your website, email, print ad, or direct mail copy using the Six Steps in the Sales Process for Effective Copywriting.  And you’ve crafted an effective headline using the 6 Tests of Effective Headlines. What about the actual words?  Here’s a 4-Point Test to evaluate your [...]

4 Tests of Website Copy that SELLS!2019-07-17T00:11:37+00:00

Mailing List Secrets to Boost Your Direct Mail Success

A San Diego company sells heart-healthy supplements on a monthly shipment plan. For their first direct mail effort, they relied on a LIST recommendation supplied by their printing broker. Unfortunately, it was the poorest list they could have selected for their particular promotion. How did their first direct mail effort do? They got ZERO response. [...]

Mailing List Secrets to Boost Your Direct Mail Success2019-07-17T00:05:24+00:00

7 Steps to Direct Mail Marketing Success

Make your next Direct Mail marketing campaign work harder for you by following these best practices:  1. Design your package to have one clear objective Decide whether you want your package to complete a sale, generate a lead, or generate retail or web traffic — and focus on one product (or service) at a time. [...]

7 Steps to Direct Mail Marketing Success2019-07-17T00:04:55+00:00

How Integrated are Your Marketing Activities? Take the Quiz

Do you really tie all of your marketing activities together as much as you could? Cuisinart ran print ads targeting 20-somethings, featuring good-looking guys and babes having a party. The headline was “When the burgers and ‘ritas are as good as the gossip!” No landing page was listed, just “cuisinart.com for great recipes.” When you got to [...]

How Integrated are Your Marketing Activities? Take the Quiz2019-07-17T00:06:17+00:00

Copywriting for the Web:  9 Key Elements for Great Copy that SELLS

“No one reads a web page with a lot of copy on it. I can’t believe that web pages should be written the way you’d write a sales letter.” Actually . . . Visitors to your web site won’t read POORLY WRITTEN copy — or copy that LOOKS difficult to get through. But people are NOT PERSUADED [...]

Copywriting for the Web:  9 Key Elements for Great Copy that SELLS2019-07-17T00:03:22+00:00

Does Your Social Media Marketing Have a Plan?

Lately, a number of marketers with “Social Media” in their title have posed questions online about having a plan for their social media marketing efforts.  One marketer asked if a social media plan should look like a marketing plan or an SEO plan.  The answer is “yes” and “yes.” Because why would the steps or [...]

Does Your Social Media Marketing Have a Plan?2019-07-17T00:27:28+00:00

What is Good Marketing ROI (Return on Investment)?

ROI — or Return on Investment — is used to measure the rate of return that a marketing program or programs achieved for the money invested.  The simple ROI formula is:           Net Profit   /   $ Marketing Costs   Getting to the Net Profit number takes a few steps [...]

What is Good Marketing ROI (Return on Investment)?2019-07-17T00:26:50+00:00

Content Will Boost Your Direct Mail Success

Have you created great Content on your website (or in the products you publish)?  Use it to boost your Direct Mail and Email Success . . . (discussion follows the slides below). Content Boosts Direct Mail Success from Karen Marchetti After choosing the most effective mailing list(s) available, the next 3 Direct Mail and Email Success [...]

Content Will Boost Your Direct Mail Success2019-07-17T01:36:50+00:00

Why Your Website Offers Don’t Engage 98% of Prospects

Which is the largest group of visitors to your website?  It’s likely to be prospects — especially prospects who visit only once. Studies continue to find that over 98% of prospects to a website never leave a trace — no registration, no comments, no completion of the “contact us” form — nothing.   Why is [...]

Why Your Website Offers Don’t Engage 98% of Prospects2019-07-17T00:07:54+00:00

When to Bend the Rules of Grammar in Sales Copy

“Gee, that sales copy isn’t even grammatically correct . . .” Good copy is written the way people speak. Most of us usually speak in simple language. And usually in relatively short sentences. That type of copywriting is very easy to get through for the average reader. However . . . our speech is not [...]

When to Bend the Rules of Grammar in Sales Copy2019-07-17T00:06:43+00:00

10- Point Roadmap to Maximize Website Results

When your objective is to generate measurable, trackable leads — or to sell direct — be sure your website (and your marketing team) is equipped with these proven results generators: The Right STRATEGIC Direction: 1.  Clearly answer “why I should buy yours (or respond, or donate)” About 90% of ads, direct mail, and websites don’t [...]

10- Point Roadmap to Maximize Website Results2019-07-17T00:04:27+00:00

How to Write Great Email Marketing Copy

What makes great email marketing copy?  When you prepare your next promotional email message, be sure it meets these 7 key tests: 1. Compelling Email Subject Line Create a subject line that delivers a strong reason to open or read the message.  Promise a benefit, the “what’s in it for me.”  This is a key [...]

How to Write Great Email Marketing Copy2019-07-17T01:37:44+00:00