Amazon Best Seller The Results Obsession

The Results Obsession: ROI-Focused Digital Strategies to Transform Your Marketing

The book is now on Amazon (and it’s an Amazon BEST SELLER!)

LATEST REVIEWS from purchasers

“Practical, user-friendly and comprehensive. The well-organized and bulleted format makes it easy to read and find exactly the information needed. The Results Obsession offers great ideas, guidelines, resources and common-sense guidance. Within a couple of minutes of simply flipping through the sections I had already found a resource that paid for the book many times over. Strongly recommend this book for anyone who wants to get the maximum return from their marketing dollars.”

“Karen Marchetti is a master at knowing how to connect you with those who are interested in your product and services. I especially liked the explanation of ‘Buyer Persona’ and how to use that understanding in both personal and multichannel marketing. I have ordered copies for all of our sales and marketing staff.”

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If you want to boost your results from every digital effort, this book gives you a step-by-step roadmap

These digital strategies have doubled client sales, boosted online leads by 67%, driven 60% response to a survey by C-level executives, increased email click-through by 200%, and generated a 22% opt-in rate!

You’ll focus your efforts on the elements that have the biggest impact on results — Offers and copy, tailored to why your particular customers buy.

And emphasize the digital marketing channels with the highest ROI: your website, Search Engine Optimization (SEO), Email, and Pay-Per-Click (PPC) advertising.

  • You’ll start by correctly diagnosing your progress from Traffic to Leads to Sales – so you’ll know exactly how to improve results.
  • You’ll understand what to review in Google Analytics (with step-by-step instructions).
  • And you’ll learn the Marketing Metrics to evaluate every marketing effort (with easy-to-follow formulas included).
  • You’ll have winning “formulas” to make every element of your copy really sell!
  • And you’ll learn to strategically craft Offers for a big change in results.
  • You’ll also discover easy ways to “test your way to success,” so your marketing becomes more effective with every effort!
  • Finally, if you rely on outside resources, you’ll learn how to evaluate every marketing proposal to choose better partners and solutions.

Results are the key in marketing. “Does it matter if the artwork was stunning, or you thought the copy was amazing, if the effort didn’t bring in leads or sales?”

When you focus on results from every effort, you’ll find ways to make every effort more successful.

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CHECK OUT MORE REVIEWS!

“This is really, really good stuff. Karen Marchetti has written the definitive handbook on digital marketing for small businesses. This book serves as your ‘expert consultant’ to help get maximum return on every marketing dollar, and hire the right marketing specialists. Why wing it? With a book like this, you’ll never have to.”

Jerry Bernhart, Bernhart Associates Executive Search, LLC

 

“The Results Obsession walks you through clear, specific, detailed steps for diagnosing problems, driving leads and sales, website navigation and content, SEO, online ads, email, testing, measuring, and staffing — all focused on the specific needs of small businesses.”

Susan J. McIntyre, The Catalog Doctor™ and Founder, McIntyre Direct

“The emphasis on TRAFFIC, LEADS, and SALES, and how to analyze these metrics will surely prove helpful to readers. So many marketers execute campaigns without properly analyzing the results. This book gives you an understanding of what KPIs need the most focus.“

Ruben Leon, Managing Partner, Spectrum Mailing Lists

Reader-Friendly and Easy Reference

Written and formatted in a reader-friendly style:

  • Lots of bullet points, short paragraphs, and white space to make it easy to get through and easy to find what you’re looking for.

Here’s the Table of Contents:

Chapter 1. The Results Obsession for the Digital Era

Chapter 2. Diagnose to Boost Traffic, Leads, and Sales

Chapter 3. Why Customers Buy

Chapter 4. Plan More Effective Offers by Buying Stages

Chapter 5. Lead Generation Strategies

Chapter 6. Lead Generation Offers

Chapter 7. Sales Offers for Every Objective

Chapter 8. Messaging Strategy for Copy that Sells

Chapter 9. Great Copy: Recognize, Write, & Refine It

Chapter 10. Crafting Great Copy: Part 2

Chapter 11. Do You Need a New Website — or a Tune-up?

Chapter 12. Website Content Strategy and Offers

Chapter 13. Website Copy that SELLS!

Chapter 14. What You Should Know about SEO

Chapter 15. Online Pay-Per-Click (PPC) Advertising

Chapter 16. High Impact Email Strategies

Chapter 17. Creating Email to Drive Leads and Sales

Chapter 18. Testing Your Way to Marketing Success

Chapter 19. The Numbers

Chapter 20. The New Marketing Leader