Does Your Website Content, Online Marketing, and Direct Marketing Create Customers?
12-Step Program Turns More Website Visitors into Customers!
Results of our PROVEN Process
- 67% Boost in Trials for a consumer membership website
- 60% Participation in an online engagement device, with 27% B2B opt-ins
- Content-focused microsite drives 22% B2B opt-ins
- Email Conversion Series DOUBLES consumer sales over one year
- New email approach TRIPLES click-through to the website
Keys to Successful Offline and Online Marketing Efforts Lie with the CONTENT — and our RESULTS Prove it!
We re-wrote OKBridge.com — and generated a 67% boost in online guest accounts.
We created a microsite for Union Bank that drove 22% opt-in response from prospects.
We created a “Are you smarter than a marketing student?” quiz to drive engagement on our Facebook pages.
We created an online Product Selector for AutoCrib.com to deliver a custom machine recommendation.
Website Development
Does your website really deliver the brand promise, unique and valuable Content, and Engaging Offers you’d like to see?
Copywriting and Content
Are you confident that your website copy is really SELLING and your Content is really Engaging? Is it optimized to drive traffic?
SEO
Optimized sales copy makes you FIND-able. The result of your SEO efforts should be more traffic — is that what’s happening?
PPC Advertising
PPC is an amazing tool for testing your way to success. Are you always testing, focusing on higher quality clicks, stronger conversion?
Continuous Lead Generation
Do you have a plan for generating A, B, and C leads — for generating online leads from each audience, and from each Buying Stage?
Email Marketing and Direct Mail
List selection, copy that gets your message opened and read, and engaging Offers that drive response — are you testing these?
Response Coach® Consulting
Are you seeing steady improvement at each step of your lead generation and conversion program? Why not?
Response Coach® Training
Could some training and mentoring in Online and Digital Marketing areas boost your own team’s effectiveness?
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