WebSite Rehab: how to involve and sell more online

Deep Sea Wines Website Redesign

Consumer ecommerce website
 

AFTER: Beautiful website is now more user and search engine-friendly, with easy navigation and more involvement

  • Constant and clearer menu system helps user navigate more easily
  • Focus is now on the wine, and telling the company's unique story
  • Home page delivers the key points of differentiation and SEO-optimized content
  • Unique brand positioning is woven throughout the website

Consumer ecommerce website
 

BEFORE: Disappearing menus, minimal copy, and distracting photos didn't help sell wine

  • All-Flash website featured disappearing menus and distracting backgrounds, rather than easy navigation and selling
  • Beautiful backgrounds drew eye away from, rather than into, the copy
  • No copy on home page and minimal copy throughout the website didn't help sales or SEO
  • No key message, no story, no real points of differentiation to build the brand

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AutoCrib Website Redesign

Industrial Website Design
 

AFTER: Unique website look and involvement devices prove industry leadership

  • Mouse-over any machine to learn what it does and how inexpensive it is
  • Sleek website design and industry-unique "Find the Right Solution" matches leadership position
  • Involvement devices appear prominently on every page of the website

Industrial Website Design
 

BEFORE: Non-involvement and a website that didn't reflect company's industry leadership

  • Mass photo of machines doesn't involve the visitor
  • Response and involvement devices missing from the website home page
  • Inelegant website design made the company look like just another supplier

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Overpromise Website Redesign

Website Design for B2B
 

AFTER: Stronger promise, benefits, involvement

  • Eye first sees the founder in action, delivering the key service
  • New tag line, "Building cool differentiated brands" instantly communicates benefits
  • Key promise delivered in the new headline builds on the new tag line branding
  • "View Video" of the newest service is now featured "above the fold"
  • Other key involvement devices are now featured in website's right column

Website Design for B2B
 

BEFORE: What exactly are you selling - and why should I buy from you?

  • The eye moves first to the top right photo that doesn't sell
  • Key company services -- consulting by the founder - are lost behind the book focus
  • Involvement survey appears at the bottom of the website page
  • Other key involvement devices are buried in the left menu
  • The website doesn't PROVE the founder's expertise and involve the visitor.

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