Does Your Website Need an "Intervention"?

Here are 5 key website evaluation areas:

1.  Most Important Elements on Every Page of Your Website

What is the first thing the eye is drawn to on every page of your website? Is that the most important thing on the page? 
 
Typically, the eye is drawn first to a photo, especially photos with people.  If you have a photo on a page, be sure you want the attention drawn there.  If the photo is more of a "lifestyle" or "filler" photo that's there just for decoration, it may be taking attention away from your most important elements.
 
If there's no photo, the eye may be drawn to the largest element on the page, or to something that's a vibrant color on the page.  Be sure that the most important elements on every page of your website are absolutely what the eye is first drawn to.
 

2.  Use a Specific Headline on Every Page of Your Website

Is there a strong benefit headline on every page of your site -- to give the visitor a reason to read further?   About 75% - 90% of visitors SCAN, rather than read line-by-line, word-for-word.  So give the scanning reader some specific information about what they'll learn from the page, by writing a compelling headline.
 
Is each headline coded as an H1 tag to help with your SEO (Search Engine Optimization) efforts?
 

3.  Does Your Website Copy Look Easy to Get Through?

Is the visitor confronted with big hulking paragraphs of copy -- rather than shorter paragraphs, frequent subheads, and bullet points?  
 
The scanning reader should be able to read just your headlines and subheads and get all of your most important points on each page. (If your web site is suffering from "long-paragraph-itis", some editing needs to be done.)
 

4.  EVERY Page Should be a Landing Page

Can I take any of the key actions your site is designed to drive, no matter what page I'm on within your site? (If not, you're missing response opportunities on every page.)
 
The majority of most websites' traffic comes from search engines. Within a search engine, virtually any page on your website could be the first one a prospect finds. So virtually any page on your website could be the first page a prospect lands on.  Be sure EVERY visitor can tell:
  • Why they should buy from you -- you need some points of differentiation on EVERY page.
  • What your special offers are (white papers, special reports, special sales, new arrivals, etc.).

 

5.  Are the Cool Features of Your Website Emphasized?

Can I quickly see the most unique things about your website, no matter what page I'm on?
 
If you have a "Cool Tools" section, is it in your main menu -- or do I have to just know it's there somewhere?  If you have archived webinars, can I discover that -- no matter what page I visit first?  (If not, you're missing involvement opportunities -- and reasons to stick around -- on every page.)
 

Is it time for a Website intervention -- maybe a stint in Website Rehab?  

IIt may be time for our "12-Step Program" to improve your web site. Download our Website Rehab white paper or contact us for a personal web site "intervention."
 

 


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