Keep More Opt Ins With an Email Preference Center

 

What is your opt-out procedure for email subscribers?   Do you force them to opt-out of all communications from you?

Selective Opt-Out Can Maintain More Email Subscribers

You likely send out several types of email messages, perhaps: 

• Newsletter
• Promotional offers
• Transactional messages (thank you for registering, etc.)

When recipients click your "unsubscribe" link, be sure to take them to a page where they can "selectively opt-out" if desired. Don't just assume everyone who received your last product sale email wants to be removed from your email newsletter list.

For example, you might consider adding choices like:

Would you like to receive: 

• Our newsletter and promotional offers 

• Our newsletter only 

• Our promotional offers only 

• No email at all from us 

OR

Would you like to receive: 

a. News and special offers about these specific brands or products only: _______________________ (please specify) 

b. News about all new products 

c. News about all products on sale 

d. Product use tips only 

You don't want the opt-out process to be laborious. But it's a good idea to give your unsubscribers a few choices as to WHAT they want to unsubscribe to, and you'll likely keep more names on your email list.

Also include a "Why are you unsubscribing" question to see what you can learn. 

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