Boost e-Newsletter Reach With Social Media Sharing Icons

 

There's a simple way to widen the reach of your blog and e-newsletter articles, and look like you're social media-savvy at the same time (without actually having to be . . .).  Incorporate social media "sharing" icons into your e-newsletter.

You don't need a Facebook page or a Twitter presence to use these "Share" options.  Here's how:

1.  The full article to be shared must be on a web page -- like your blog or website.  Place the article on its own page.

2.  On Facebook, Linked In, and Twitter, you'll find "sharing" icons that you can incorporate into your own e-newsletter, along with the script (programming code). 

Sharing on Facebook

On Facebook:

• Click the "Advertising" tab at the bottom of your home page
• Choose the "Share" tab at the top of the next page to obtain a Facebook icon and the script you'll need.
• Place the icon and script within your e-newsletter. When a newsletter recipient clicks on the Facebook icon, a link to the web page with your article will be placed on the recipient's wall.

Sharing on LinkedIn 

On LinkedIn:

1. Select "Developers" at the bottom of your home page.

2.  Choose the "Get Started" option under "LinkedIn Widgets."

3.  Then select "Share on LinkedIn", and click "Get the code." 

 

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