B2B Direct Mail Solutions for Multiple Decision Makers

 

What if your solution requires the recommendation of one manager -- but the approval of a more senior executive?

Consider the highly effective "Executive Wrap" Direct Mail Series that subtly pushes each decision-maker to move the process along with the other:

Direct Mail Package #1: Executive-to-Executive Business Communication

• Very businesslike closed-face envelope with no envelope headline.    

• Envelope's return address includes an executive's name and title 

• Personalized letter appears on "from the desk of" executive stationery, and is a highly personal communication from one executive to another. Letter's purpose is to deliver the high-level benefit to the final decision-maker, and alert him/her to the second mailing being delivered to the second individual at the company. 

 Direct Mail Package #2: Promotional "Big Mailer" to Manager

• Strong benefit is introduced on 9x12 envelope 

• Personal letter advises manager, "As I advised (the senior executive at the company), I've enclosed more information on . . ." 

• Big brochure gives manager enough benefit and feature information to make a recommendation back to the senior executive 

 

Direct Mail Package #3: Follow-Up Mailing to Executive

• Businesslike closed-face envelope with no envelope headline, return address from executive 

• Personalized letter on "from the desk of" executive stationery advises executive that his/her manager received the package, but hasn't yet scheduled a meeting.

SHARE: