Testing Your Way to Direct Marketing Success

eBook on Marketing Testing  Do you know how to conduct a valid direct mail or email marketing test? What about "Power Testing" in small quantities for faster learning? How do you know if your results are statistically significant?

  Testing is key to maximizing your direct mail and email marketing investment. And you should be testing each time you mail. This 61-page Guide will walk you step-by-step through the process -- to help you construct a valid test, analyze the results -- and test your way to direct marketing success!

  Includes:

  •   What you can learn from direct mail and email marketing tests
  •   What to test first (and second, and third . . .)
  •   List testing ideas -- plus 42 Offer testing ideas, and 24 ideas for testing Creative elements
  •   5 key elements of valid tests
  •   Tips for testing Lists, Offers, Creative elements, and Creative packages
  •   Tracking codes -- tips for creating, capturing, and recording them in your database
  •   How to analyze results from lead generation tests

Plus, formulas for: selecting random list samples, computing sample size, Cost Per Order, Cost Per Dollar Revenue, statistical significance, and rollout estimates.

See sample test grids for:
Testing versus a control
Balanced and unbalanced tests
"Power Tests"
Testing direct mail with other media
Testing direct mail versus other media

Testing Grid Sample
Each page includes an outline of the main points at the top, plus a full (but easily scan-able) explanation below - making it a breeze to locate the points you want to refer to.

Testing Grid Example

  • Get maximum return from your direct marketing programs
  • Learn at your own pace, anywhere, anytime
  • Use the Guide as a reference - with sample test packages, tips for conducting tests, testing ideas, formulas, sample testing plans, analysis formulas - and more!

Most complete and comprehensive testing guide available

There are many great books available on Direct Mail and Email Marketing -- but most cover testing in a few pages, or maybe a chapter. This 61-page Guide combines the best points from the top books, trade journals, seminars and conferences -- with Karen Marchetti's personal 30 years of experience. It's truly the most complete and comprehensive direct mail and email testing guide available!

Easy, convenient way to learn -- with Notes already taken for you!

The Guide's easily scan-able pages allow you to learn faster, and quickly locate the sections you want to refer to. It's like taking a comprehensive seminar -- but at your own pace, when and wherever it's convenient for you -- with Notes already prepared!

Only $39 Contact us to purchase Testing Your Way to Direct Mail Success

What others say about Testing Your Way to Direct Marketing Success

Attendees at our seminars on this topic reported:

"Very informative -- more than I expected."

"Great information. Helped me recognize several obvious opportunities I've been overlooking as part of my overall marketing plan."


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