What Clients Say
“We've used Karen for quite a few years! When we were heavily involved in catalog and direct mail she helped us fine tune our copy and presentation for maximum results. Over the years we've sent our marketing staff to attend her direct mail classes to improve their skills. More recently she's helped with email, website, and blog strategies. If you want clear, concise, focused helps and critiques...Karen's the best!” David Malme, President, Christian Ed Warehouse
"Karen has proven time and time again that her expertise is a cut above the rest. She has helped us think differently about our direct marketing efforts and offered creative solutions to issues that we had never contemplated. I look forward to working with her again." Carlton Van Putten, COO, Maredy Corporation
“Karen stepped in at short-notice and really helped us tune our messaging for a direct mail piece we needed to get out in a hurry. At every step of the way Karen provided invaluable advice and was a pleasure to work with. More recently, I have been impressed how her great writing skills and knowledge have been successfully applied to Pay-Per-Click (PPC) ads and landing pages as well as general web site tuning and Search Engine Optimization (SEO).” John Bromhead, VP Marketing, Tarari, Inc.
"In my 15 years in the direct mail industry, I've worked with dozens of copywriters and self-proclaimed direct mail 'gurus'. Karen knows more about direct mail than anyone else I've ever run into. If you're looking for someone that really understands what it takes to make your direct mail campaign a success, Karen has the right stuff." Ruben Leon, Spectrum Data
"From our very first email marketing program, we got 25% response! As we expanded the program over the next few years, we continued to enjoy about a 21% response. The combination of email marketing, direct mail, the highly personal approach and tone of the copy, and the unique micro-site really made the difference." Michael Spacciapolli , SVP, Union Bank of California
"Thanks for all the work you put into this direct mail series. It really looks terrific." Sherie Wilson, Annabooks
“The first words that come to my mind when I think of Karen are creative, energetic and involved. She and I have consulted with each other on various projects requiring postal or email lists thru the years. When I need info on San Diego companies, I first go to Karen, as she may have the information, or know where to find it. From the variety of clients and projects she and I have worked on, she knows what her clients need to execute their programs. And she has made the transition from postal direct mail campaigns to email campaigns very easily, so now she has expertise in both.” Pat Patten, Vice President of List Brokerage, Statlistics
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