Karen J. Marchetti

Internet Marketing Campaign Strategist, Master Direct Marketing and SEO Copywriter, Google Adwords Qualified Search Consultant

Karen brings 20+ years of Internet marketing and direct marketing planning, testing, and creative expertise, for leaders worldwide including: Qualcomm, Union Bank of California, Household Finance, and American Nurses Association. Ms. Marchetti has taught Internet Marketing and Direct Marketing at San Diego State University, University of San Diego, UC San Diego, CSU Long Beach, and the University of San Francisco. Her Internet marketing and direct marketing articles regularly appear in national and regional magazines, newspapers, and newsletters. Among her accolades are: "Woman Who Means Business" in Marketing by the San Diego Business Journal, and the "2000 Direct Marketer of the Year" by the San Diego Direct Marketing Association.  She is a judge of the Direct Marketing Association's International ECHO Awards.

Popular Seminar Presenter

• Credit Union National Association, national marketing conference ("How to Use PPC and SEO to Boost Web Traffic")
• Direct Marketing Association of Southern California, Certificate in Direct Marketing class ("Creative for Response: Crafting Copy and Offers That Sell")
• San Diego Direct Marketing Association ("What you can learn from the ECHO Award winners", "How to Craft Copy that Sells", "How to Write a Marketing Plan", "Direct Marketing Boot Camp")
• San Diego Software Industry Council ("The Best-Responding Lead Generation Programs in the World")
• United States Postal Service, instructor, Direct Mail Certificate program, 4 courses of the 6-course program ("Testing Your Way to Success", "Copy that Sells", "Developing the Creative Package", "Offers that Motivate")
• San Diego Postal Customer Council, Mail Expo conference ("Designs that Sell", "10 Ways to Boost the Sell in Your Copy", "Crafting Offers that Sell")
• San Diego Cause Conference, What's Working panel ("ECHO-Award winning ideas for boosting fundraising response")
• San Diego Performing Arts League, Direct Marketing seminar at the quarterly marketing workshop
• United Jewish Federation, Direct Marketing seminar at the annual marketing workshop in San Diego

University Instructor

Undergraduate Lecturer, San Diego State University College of Business Administration, Internet Marketing (1 year)

Instructor, University of San Diego Direct Marketing Certificate program (6 years)

Instructor, University of California San Diego, Marketing Management Certificate program, Direct Marketing (4 years)

Instructor, California State University Long Beach, Marketing Management Certificate program, Direct Marketing (4 years)

Instructor, University of San Francisco, Masters Program, Health Care Marketing (2 years)

Published in National and Regional Marketing Publications

Marketing News, the American Marketing Association's national monthly magazine
Bank Marketing, the Bank Marketing Association's national monthly magazine
San Diego Business Journal
min's b2b (minonline.com)

Recognized Leader in Marketing and Direct Marketing

Judge, Direct Marketing Association's international ECHO Awards (awards based on results)
2000 "Direct Marketer of the Year", San Diego Direct Marketing Association
1995 "Woman Who Means Business" in Marketing, San Diego Business Journal

Member, Board of Directors, San Diego Software Industry Council
Chairperson, Sales and Marketing Business Interest Group, San Diego Software Industry Council
Director Emeritus, San Diego Direct Marketing Association
Two-time President, San Diego Direct Marketing Association
President, San Diego American Marketing Association
President, High-Tech Marketing Alliance