Project Description

The 8-page direct mail magalog draws attention with its intriguing collection of headlines on front.

The campaign was designed to educate a targeted audience about the role supplements can play in helping to prevent heart disease.

The involving copy moves step-by-steo through the sales process by:  reminding of pain (in intro letter), presenting the solution (the supplements), “sizzling” the benefits by outlining the latest research, pitching the special “if you order now” offer, and getting the order.