WebSite Design and Copy Rehab: A 12-Step Program to Help Your Website Start a New Life

If you suffer from the heartbreak of knowing that your website could have really "been someone" if it had only applied itself . . .
If you've witnessed "paragraph-addiction" firsthand. . .
If you've found your website "mumbling" rather than speaking clearly. . .

It's time for a website design intervention.

Our latest 12-Step Program for WebSite Design and Copy Rehab will instill these values into your website design:

  1. Every website page is a landing page — the "why should I buy from you", and "why should I stay on this website" messaging need to be built into every page.
  2. Every website page is a response page — key Offers should be promoted on every page.
  3. The most valuable real estate is "above the fold", high up on the page. How are you using your most valuable real estate?
  4. 85% of your visitors scan. Is your website design built for 85% of your visitors?
  5. Is your website personal? Visitors don't want to engage with a corporation. They don't want to have a relationship with a company. People want to engage with people. People buy from people. 
  6. Does your website sell?  If you wrote down the words your best salesperson uses to engage a potential prospect, are similar words on your website? (Selling is selling. If your want your website design to sell, why isn't your best sales presentation on your site?)
  7. Visitors shouldn't be forced to "learn" how to use your website.  Navigation should make sense to a first-time visitor — as well as a visitor tired after a long day, or a visitor being distracted by other things in their office or home. 
  8. Do your pages look overwhelming with endless paragraphs? Visual layouts should look easy to get though. "Nesting" of short copy within long copy helps make the page visually organized.
  9. Not one extra word should appear on the page. Your website real estate is too valuable — and visitors can too easily leave a website when they're bored by copy that is impersonal, non-benefit-oriented, and takes too long to get to the key points they're looking for.
  10. Something memorable should make me want to return.
  11. Conversational copy should draw the visitor in. Who is your website written for?
  12. Offers should be irresistible, have value, attract attention — and generate the right level of lead quality.

Your website should be designed to be search-friendly from the URLs to the page titles, page description tags, optimized copy, and in-text links.

Want to learn more? Get the WebSite Design and Copy Rehab white paper

View some Website "Rehab" Design and Copy "Before and Afters"


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