Conversion ClinicSM
3 Questions to Improve Your Website, Email, and Direct Mail Marketing Results

What have you done in the last month to improve your "Conversion" -- from website traffic, from leads, from PPC?
What different Offers have you tested in the last 3 months -- on your website, in your email marketing, in PPC, and in your direct mail efforts?
Are you "nurturing" your leads with a series of email marketing messages?

TAKING FULL ADVANTAGE OF EVERY WEBSITE VISITOR . . .

One of the most critical roles of marketing in truly managing a website — and in supporting the sales effort — is in tracking Website "Conversion" and making regular changes to improve it. You're sending prospects to your website, why not focus on getting more of them to take action while they're there?

MAXIMIZING THE VALUE OF EVERY LEAD

Your website is generating prospects — are you communicating regularly with them to motivate the next Website "conversion" action?  Few visitors to your website will read (or remember) everything on your website.  Use an email marketing "conversion series" of messages to educate your prospects over time.

What is your lead conversion percentage?  How have you modified your lead conversion efforts in the last 3 months to improve that percentage?

We'll help you:

  • Set up Website Conversion Tracking to evaluate Response Path Progress.
  • Analyze your website stats (plus social media and blog analytics) in terms of Depth of Visit and level of Engagement
  • Evaluate your home page for clarity, to be sure your navigation is delivering what your audience is looking for.
  • Create appropriate landing pages for each Pay-Per-Click ad campaign
  • Review the promotion of your Offer(s) across all other pages in your website to see how your Offer focus could be improved.
  • Evaluate your Offers for effectiveness, and craft new aggressive and attractive Offers for testing.
  • Create test versions of your Offer pages and Landing pages.
  • Help you "nurture" your leads with a series of email marketing conversion messages.
  • Analyze your website conversion "funnel" to determine how long you should send email marketing conversion messages.

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