Response Coach Workshops for Website Marketing and Direct Marketing 

Does your team need to build knowledge in direct marketing and website marketing's proven techniques of copy, offer, and design in websites, email marketing, direct mail or print ads? Here are our most popular direct marketing and website marketing workshops:

Response Copywriting

Learn how to motivate with one of the 7 emotional drivers, how to map out a strong selling argument, the 5 steps to an effective headline (plus 6 great headline ideas), and how to write a "lead" that will draw the reader or visitor in. Turn mediocre copy into fabulous copy in 4 key steps. Plus, discover how to make your copy for website marketing, email marketing, direct mail marketing, and print ads really drive the RESPONSE!

Crafting Offers That Get Action!

Having trouble coming up with effective offers? You'll learn 3 steps to building offers, the 4 components of "sell" offers, the 2 components of "lead" offers -- plus dozens of offer ideas with samples! Discover how to use "layered" offers and offer "libraries." You'll uncover the secret to crafting lead generation offers that deliver the right mix of lead "quality" versus quantity. And you'll learn how to "merchandise" to make your offer irresistible!

Recreating Your Website: A 12-Step Program for A Website "Intervention"

Are you considering sending your website to "rehab"? Enter our 12-Step Program to recreate your navigation according to your audience, create new layouts to move the eye to the most important response elements, emphasize response on EVERY page of your website, and create scan-able copy that will look easy to read and move visitors to respond.

Making Over Your Direct Mail Marketing: Package Format and Design

How effective is your total direct mail marketing package? Should you do an envelope package, a "self-mailer," a "magalog" - or maybe a "dimensional" mailer? Learn the 3 critical roles of design in direct mail marketing (hint: it's not what most designers think), the 10 areas where design can negatively or positively affect response, plus the 5 most common direct mail marketing mistakes.

Contact Us to arrange an in-house Response Coach direct marketing or website marketing workshop

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