Marketing Services Consulting for Maximum Response

Brand Differentiation: Take the "5-Minute Challenge". . .

If I spent 5 minutes on your website, could I clearly determine what benefits your solution offers — and why I should buy yours over the competition? Would I be convinced to take the next step? Is your unique point of differentiation getting lost -- is it "MIA"?

Maximizing Response

How many different Offers have you tested in the last 3 months -- on your website, in your email marketing, and in your direct mail efforts?  What Offers and involvement devices can we build in?
What is your lead conversion percentage? How have you modified your lead conversion efforts in the last 3 months to try to improve that percentage?

If you're using Pay-Per-Click, how many different ads have you tested in the last few months?  Do you know how effective your headlines are?  

Have you tested dynamic keyword insertion?  Is your click-through and quality score improving?  (We have a Google Adwords Certified Search consultant on staff.)

 

Idea Generation

 

Could you use a fresh look at your programs from an outsider's point-of-view? Could you use help in generating ideas or identifying new ways to improve results?

Response FX Marketing Services Consulting will help improve your programs, develop your campaigns, generate new ideas, and provide a fresh perspective. You can put senior-level strategists on your team in Direct Marketing and Website Marketing.

• Hire us for an hour consulting, for a project, or as your "Virtual Marketing Services Department."

Contact us to get started.

 

Website Evaluation Checklist

• Messaging Direction and Review — do you have a strong differentiated brand positioning for why I should buy yours?
• Design Direction and Review — are your key actions "above the fold"? Does the layout move your eye to the response? Do you have a strong differentiated brand look and feel? Have you incorporated movement and involvement devices?
• Copy Editing — is every word there for a reason? Is every word the strongest word you could use? Is your copy easy to get through, and easy to comprehend? Does it tell a complete story? Does it persuade?
• Competitive Analysis — what is your competition saying, and what are they offering? Is it clear what benefits you offer over your competition and why I should buy yours?
• Generating and Converting Prospects — do you have a well thought-out plan for prospecting and conversion? Have you thought about the steps in your sales process? Do you have a regular contact plan to convert your leads?
• Offer Formulation and Review — what will motivate your target audience to take action at each step in the sales process? Have you crafted irresistible Offers — or could they be more attractive?
• Lead Quality versus Lead Quantity — have you crafted Offers with the right level of commitment to generate the right level of lead quality?
• Email Conversion Series Planning and Review — are you educating your prospects over time, putting a personal face on your company, and helping to shorten the sales cycle?

More about our Website and Direct Marketing Offers eBook

Learn about our Conversion Clinic^SM services

• Website Rehab^SM and Landing Page Review — is your copy, layout (eye flow) and navigation as smart as it could be?
• WebSite or Landing Page Development (Navigation, Design, Copy, Response Paths) — are you using the latest tested Direct Response techniques to ensure your website and landing pages achieve your objectives?
• Testing and Analysis — which are the strongest Offers, the best headlines, and the most critical emotions with your audience? Are you continuously "testing your way to success"?
• ROI Analysis — What's the expected gross profit per sale? Based on the total cost of the program, how many sales are needed to breakeven? How realistic is the breakeven response rate? Can the plan achieve your objectives?

How to get started

More about our Direct Marketing Testing eBook
More consulting and coaching options