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Website Marketing and Direct Marketing Services

"when you need better web results . . or a new website . . . "

WebSite Rehab^SM and Website Design

Re-design, re-navigation, rewriting, conversion path re-focusing
Website, microsite, and landing page development
Search Engine Optimization (SEO) and SEO Copywriting: keyword research, search-friendly page URLs, optimized Page Titles and Meta Descriptions, H1 Headlines and H2 Subheads, in-text links between pages, optimized image file names and alt text, 301 redirects from all old pages
SEO Copywriting
Search Engine Marketing (SEM): Google Adwords Pay-Per-Click (PPC) campaign management by Google Adwords Qualified Individuals

"when you need to convert more prospects and visitors . . ."

Creative Testing: A/B Tests (headlines, direct mail package format, emotional drivers, email postcard versus text)
Offer Testing: offer options, offer copy, response buttons, page layout, online form options
Call to Action Testing: PURLs (personalized URLs), QR (Quick Response) Codes, Microsites (unique content delivery, online tools, online games, contests and sweepstakes)
Conversion Path Testing (Websites)
Results Analysis: web traffic to conversion page to conversions, Pay-Per-Click (PPC) clicks to conversions, A/B test analysis and statistical significance
Email conversion series: conversion timeframe, length of series, offers versus education

"when you need a better plan for using social media . . ."

Social Media Marketing Planning: identification of appropriate social networks, identification of appropriate "Content Hubs," traffic-driving strategies, content curation strategies, and relationship-building strategies
Social Media Roadmaps
Social media consulting and coaching: how to get started, how to become part of the community, how to establish objectives and how to measure results

"when you need new creative ideas . . ."

Campaign Development for Direct Mail, Print Ads, Email Marketing, Landing Pages, Microsites, and Websites
Content Strategy: Messaging and Content by Marketing Persona and Stage in Sales Process
Offer Development: Lead Generation, Direct Sale, Cross-Sell, Up-Sell, Retention
Direct Response and SEO Copywriting
Direct Response and Direct Mail Marketing Design
Brand Creation: Look, Feel, Messaging
HTML Email Marketing Design, Mobile Email Design
Print Ad Campaigns: Direct Response Advertising
Website Usability and SEO, Navigation, Menu and Sitemap Development

"when you need better results . . ."

"when you need to get things done without adding staff . . ."