Direct Marketing FAQs in the Internet Age

Isn't Email marketing copy different from Direct Marketing copy?

EMAIL MARKETING TOPICS

Isn't Email marketing copy different from direct marketing copy?

Because of ISP (Internet Service Provider) filters, as well as filters set up by individual companies, the use of certain terms in email marketing messages calls for more care when writing email copy.

But people are people, and selling is selling. People are persuaded by attractive Offers, no matter what the medium. And people are also persuaded by a well thought-out sales argument, no matter what the medium.

In postal direct mail, the use of a personal letter has been highly effective for both selling direct and for generating leads. With email marketing, some of the most effective campaigns include personalized email messages, written like a personal email communication. Direct Marketers are effectively using tested, proven headlines, copy, and Offer techniques to create some very successful email marketing campaigns, especially for prospect conversion.