Latest Website Design White Paper

Web Site RehabSM 2010
SEO, blogs, social media, and content

What's Hot

What's Not
+ Search engine-friendly website redesigns - Not making a search-friendly website a priority
+ Blog looks like main site, has main menu link - Blog has its own look, no link on main site
+ Twitter, Facebook, other tags now part of site - Twitter, Facebook, and other tags not on site
+ Content. Content. And More Content. - Website content not expanded for SEO
+ Offer libraries to appeal to the range of visitors - One or two never-changing offers on the site
+ Response page testing - One or two never-changing forms on the site
+ Page layout puts key elements high on the page - Button and involvement devices below the fold
+ Video as an SEO tool - Websites with no human interaction
+ Scan-ability with subheads and bullet points - Paragraphs of copy
+ Benefit-specific and keyword-laden headlines - Generic headlines: "Products" and "Solutions"

Get the complete story in our latest Web Site Rehab white paper:

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Website Design White Paper #2

Web Site RehabSM
Website branding, navigation, design, and response

What are the top 5 reasons websites miss getting a lead or sale?

  • Visitors can't find what they're looking for (navigation)
  • The website doesn't give them a clear, differentiated reason to stay and learn more (messaging)
  • Copy looks hard to get through (scan-ability)
  • There isn't enough specific "you-focused" copy to differentiate your offering clearly (sell-ability)
  • You haven't given them an irresistible Offer to engage them

This white paper outlines our 12-step program to:

Break old website design and copy habits

  • Do your pages suffer from dreaded Endless Paragraph-itis?
  • Or, has Not-Enough-Copy-to-Really-Sell Syndrome afflicted your website?

Cure current addictions

  • Are you still trying to write your copy like a book, assuming each visitor will visit every page ("No-Repeat-Messaging-aphobia")
  • Do I have to know how your website works to find my way through it ("Flash-in-all-the-wrong-places Obsession")

Start a new life for your website: request the white paper!
You are just 12 steps away from "Web 1.0 Recovery". For an immediate website intervention, complete the form below and a password will be emailed to you to download the white paper:

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White Paper #3

Digital PR: How to Reach Multiple Audiences Online

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With online press release distribution (and posting), Public Relations has been changed forever. But are you still preparing just one version of every release? That may not be the best strategy. In fact:

  • A version of your press release should be "optimized" for search engine spiders
  • Social Media has created major new PR opportunities for improving visibility - and for SEO - but do you know how to take advantage of these opportunities with every release?
  • There are potentially 4 different versions of every press release story!

Download our latest white paper to get a major education about effective online PR.