Response FX Marketing: we get RESPONSE

Put Senior-Level Expertise to Work for You Today

Give us just a few minutes, and we'll determine your major lost direct marketing and website marketing opportunities. They usually lie in 3 areas:

  1. Messaging that doesn't create a clear, differentiated positioning from the competition.
  2. Copy that doesn't deliver enough specific benefits to PROVE your points of differentiation. (If I can't easily tell why I should buy from you, your copy — and your website navigation — isn't delivering.)
  3. Offers that aren't appropriate for the action desired and/or the target audience.

certified professional

Our senior-level Direct Marketing and Website Marketing experts have extensive KNOWLEDGE of what works and what doesn't. We can give you better results faster — to maximize results and ROI.

WHY YOU'LL GET BETTER RESULTS with Response FX Marketing . . .

Common Direct Marketing and Website Marketing mistakes can cost you thousands of wasted dollars and lost sales (not to mention lost time — even embarrassment or a damaged reputation — due to a failed program).

With Response FX, you'll enjoy extensive knowledge of how to:

ATTRACT

  • Get visitors past the home page of your website
  • Get the email message or direct mail piece opened
  • Write and design for the way 85% of your audience "reads" (they SCAN)
  • Draw recipients into the copy with compelling headlines and visuals

ENGAGE

  • Write strong benefit headlines to draw your audience in
  • Involve with strong "leads" and emotional appeals
  • Get the copy read -- by making it personal and conversational

PERSUADE

  • Craft irresistible Offers -- and "merchandise" them
  • Create Offers that will motivate profitable response or achieve the upsell objective
  • Design Offers to achieve the right combination of lead quality and quantity
  • Write copy that delivers enough specifics to PROVE your difference -- and answer objections
  • Craft email conversion and engagement series -- to educate and involve prospects and customers over time, turn one-time purchasers into regular customers, and turn repeat customers into best customers

MAXIMIZE YOUR ROI

  • Test Offers to boost conversion and shorten the sales cycle
  • Design creative tests for maximum learning
  • Analyze results to identify the statistically significant winners

Look for advanced EXPERTISE in highly specialized areas . . .

Our team brings senior-level expertise in Marketing Management and Product Management, Brand Creation and Messaging, Direct Marketing and Website Marketing, Copywriting, SEO Copywriting, Pay-Per-Click Advertising, Database Creation and Database Marketing.  Certification Achievements

Universities, Marketing and Direct Marketing Associations, Trade Associations and Publications -- even the United States Postal Service — rely on our expertise . . .

Our team has taught Website Marketing and Direct Marketing at:

San Diego State University
University of San Diego
University of California San Diego
California State University Long Beach
University of San Francisco
United States Postal Service

We are frequent luncheon and seminar speakers for events nationwide for:

Direct Marketing Association
Bank Marketing Association
American Marketing Association
Postal Customer Councils

Look for our articles in Bank Marketing magazine, American Marketing Association's Marketing News, and Business Journals throughout Southern California.

In-Depth EXPERIENCE with Hundreds of Companies, in a Broad Range of Industries. . . .

On the consumer side, we've successfully marketed everything from:

wine . . . software . . .  financial services and real estate investment funds . . . kid-safe Internet browsers . . . to educational comic books . . . golf equipment . . . to cameras . . . wines . . . to nutritional supplements . . . hotel casinos . . . to satellite dishes . . . Internet services . . . to spas . . . And we do fundraising, too.

Our business-to-business experience includes selling direct and generating qualified leads for:

software . . . e-CMS systems . . . IM anti-virus solutions . . . anti-spam appliances . . .online memberships . . . online medical services  . . . RFID medical device tracking systems . . . industrial vending machines . . . video training programs . . . legal services . . . consulting services . . . online real estate training . . . 1031 real estate exchanges . . . VAR and retailer programs (for software, satellite dishes, and various hardware). . . professional trade associations, seminars and publications . . . 401(k) programs and corporate financial services . . . and more. View our Portfolio

Our BOTTOM LINE APPROACH Ensures Programs are Planned to be Profitable

Return on your Marketing Investment is our focus. Financial analysis is part of every plan we develop, so you'll know the expected profitability of your marketing programs before you ever spend a dime.


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