Response Coach-- Coaching for Website and Direct Marketing Response

Do you need expert direction or guidance for a direct response marketing effort, involving a website, landing page, email marketing program, direct mail or print ad campaign? These are our most popular coaching sessions:

Web Site Rehab^SM

Does your website need an "intervention"? If your website is just not achieving your objectives, check it into our website clinic. Re-navigation, new look, smarter layout, stronger copy, better response. It's a 12-step program for your website. Find out more in our Web Site RehabSM

Direct Mail Rehab^SM

Is your envelope getting opened? Does your copy draw the recipient in? Is the offer irresistible? If not, it's time for a Direct Mail Rehab.

Offer Re-Construction^SM

For a big change in response, change the offer! Advertising agencies call us all the time to help them craft stronger and more appropriate offers. Why not use our expertise for your own efforts?

Copy Re-Alignment^SM

Does your copy really convince me "why I should buy yours?" Do your headlines and lead paragraphs deliver the single most important messages you could possibly say? If not, it's time for a Copy Re-Alignment, based on your unique points of differentiation.

Brand Voice Rediscovery^SM

Do you sound like every other company who competes with you? Is your offer the same as the competition? If I removed your logo from your website, email marketing effort, direct mail, or print ad, could I tell from the copy that it was your company? If not, it's time for a Brand Voice Rediscovery in your copy and key messaging.

Response Re-Focus^SM

Are all of your marketing campaign elements focused on getting a response? Does each page on your website focus on your key response elements? If not, it's time for a Response Re-Focus to speed up your sales process, build a follow-up list, and measure results from all of your marketing efforts.

One-Hour Coaching: Reviews, Ideas, Recommendations

Not sure if your copy is as strong as it could be? Need to craft some new offers to improve your lead quality? If you have a project where you need a "second pair of eyes" to review what you've done or what you're planning, you can put our senior-level expertise to work by phone or email.

Contact Us about Response Coach direct marketing and website marketing one-on-one or team Coaching