Website Design and Direct Mail Marketing Projects
- Select a category :
- All |
- Websites |
- Direct Mail |
- Ads/Collateral |
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Deep Sea Wines
Search-friendly 61-page website marries clear, unique positioning and an arresting design.
. Engaging copy educates as it draws the visitor into the unique vision of the winery.
. Home page streams the Twitter feed with links to other key social media websites.
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Maredy Fundraising
This 4-page direct mail promotes the Shrek Internet Browser to teachers and parents.
. The cover graphics draw attention, while the eye is drawn to the response.
. Easily scan-able copy (subheads, bullets) ensures key selling points are noticed.
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Qualcomm Email Software
This multi-faceted upgrade campaign for Eudora Email Software included:
. 6" x 11" direct mail packages to users and 6" x 11" self-mailers to retailers.
. An Internet sweepstakes on the website, and a dimensional direct mail package to ISPs.
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Merant eCMS Software
How to catch the attention of both marketers and IT managers for an eCMS system?
. Create 2 versions of a 9" x 12" direct mail package, one for marketing and one for IT.
. Each version has a headline and arresting visual targeting either marketing or IT.
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Daily's Supplements
The 8-page direct mail magalog educates about supplements to help prevent heart disease.
. The engaging direct marketing copy moves step-by-step through the sales process . . .
. Remind of pain, present the solution, "sizzle" the benefits, pitch the offer, get the order.
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American Nurses Association
6 visuals and positionings, along with 6 offers, were direct mail tested in California and Texas.
. This test program of 350,000 direct mail pieces included a promotion with JC Penney.
. It yielded the best membership results of any of ANA's agencies nationwide.
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Education Comics
This unique fundraising effort featured educational comic books.
. It launched with a nationwide magazine ad campaign and a new website.
. A complete catalog was delivered to teachers in a 9" x 12" direct mail package.
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AutoCrib.com
This Web Site Rehab put trackable offers on every page of the website.
. More benefit-oriented product copy was added along with education resources
. Industry-exclusive "Machine Selector" picks machines, quantities, prices, and leases.
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Miss America Kids Campaign
The Miss America Kids website browser launched with a campaign that included:
. MissAmericaKids.com, a website that included a personal story from Miss America.
. Sales collateral to explain the benefits of the website browser to parents.
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Trade Service Direct Mail
This 9" x 12" direct mail introduced TSC Software solutions to a government audience:
. The "Benchmark Solutions" logo was created to tie the diverse product line together.
. An 8-page brochure detailed the benefits of each software solution.
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Jostens Learning
This major catalog redesign married product descriptions with pricing for the first time:
. A catalog space analysis identified the amount of space each product should occupy
. The ease of use of the catalog increased by 1000% with the redesign.
