Does Your Website Content, Online Marketing, and Direct Marketing Create Customers?
Results of our PROVEN Process
- 67% Boost in Trials for a consumer membership website
- 60% Participation in an online engagement device, with 27% B2B opt-ins
- Content-focused microsite drives 22% B2B opt-ins
- Email Conversion Series DOUBLES consumer sales over one year
- New email approach TRIPLES click-through to the website
Keys to Successful Offline and Online Marketing Efforts Lie with the CONTENT — and our RESULTS Prove it!
We re-wrote OKBridge.com — and generated a 67% boost in online guest accounts.
We created a microsite for Union Bank that drove 22% opt-in response from prospects.
We created a “Are you smarter than a marketing student?” quiz to drive engagement on our Facebook pages.
We created an online Product Selector for AutoCrib.com to deliver a custom machine recommendation.
Does your website really deliver the brand promise, unique and valuable Content, and Engaging Offers you’d like to see?
Are you confident that your website copy is really SELLING and your Content is really Engaging? Is it optimized to drive traffic?
Optimized sales copy makes you FIND-able. The result of your SEO efforts should be more traffic — is that what’s happening?
PPC is an amazing tool for testing your way to success. Are you always testing, focusing on higher quality clicks, stronger conversion?
Do you have a plan for generating A, B, and C leads — for generating online leads from each audience, and from each Buying Stage?
List selection, copy that gets your message opened and read, and engaging Offers that drive response — are you testing these?
Are you seeing steady improvement at each step of your lead generation and conversion program? Why not?
Could some training and mentoring in Online and Digital Marketing areas boost your own team’s effectiveness?
Latest From The Blog
Are you focusing on Lead Generation? Do your in-house marketers really understand Lead Generation? […]
I was on a call with the principals of a small design agency, who […]
(This is a continuation of Direct Marketing Skills for Digital Marketing. See part 1 of […]
Key Direct Marketing skills are in high demand in Digital Marketing. That’s because smart […]